YouTube’s New Creator-Friendly Features Include AI ‘Speech to Song’ & Video Creation Tools

Befitting YouTube enforcement Lyor Cohen‘s inheritance arsenic a apical hip-hop manager and grounds mogul, galore of the “Made On YouTube” features announced Tuesday (Sept. 16) astatine an lawsuit successful New York are focused connected musicians’ needs. Beginning aboriginal this year, artists volition beryllium capable to stock behind-the-scenes video content, countdowns for caller releases and “thank you” clips to fans, arsenic good arsenic enactment successful a aviator programme for selling exclusive merch to prolific viewers. Plus, they’ll person entree to caller tools, galore involving AI tech developed by YouTube genitor Google, to assistance make opus ideas, video sketches and adjacent full works. 

As portion of YouTube’s 20th-anniversary rollout of 30-plus caller tools and products, Dua Lipa told Cohen, successful an on-stage interview, that her contented connected the work has helped her beryllium “part of the conversation” and “adds to the closeness and brings much of a familiarity.” 

New features connected YouTube Shorts, which competes for views with TikTok and Instagram Reels, person wide benefits for artists and musicians. The caller “Speech to Song” instrumentality combines snippets of recorded conversation, say, oregon a verbalized thought for a lyric oregon poem, with AI-generated philharmonic ideas into what sounds similar an existent work. (Many of these features are successful the process of rolling retired successful the U.S., arsenic good arsenic different countries.)

Another feature, Veo 3 Fast, customizes Google DeepMind’s Veo 3 video-generation instrumentality truthful users tin rapidly and easy nexus dependable and video clips. The tech allows for little latency, reducing the buffering play that often occurs betwixt a camera capturing a infinitesimal and its show to viewers. 

The Veo 3 instrumentality has an AI component, too: Plug in, for example, “punk stone dad,” combined with the archetypal opus fragment, and upwind up with a customized angry-parent-skateboarding euphony video. Veo 3 Fast besides allows users to get question from existing videos, similar a creation oregon sports move, and use it to a photograph to animate the inactive image.

Also during the event, YouTube reported that it has 2.7 cardinal users, landed $60 cardinal successful 2024 media gross and has paid retired $100 cardinal to contented creators since 2021.