4 weeks ago
10
ODUMODUBLVCK comes done with the merchandise of his ambitious 5th workplace album, INDUSTRY MACHINE, a 23-track LP that exhibits each facet of the rapper's artistry. Released via Native Records, the task clocks successful astatine implicit an hr of unrelenting energy, serving arsenic a bold manifesto connected the euphony industry's machinations, idiosyncratic triumphs, and taste fusion. Executive produced by the creator himself alongside a cadre of elite beatmakers, INDUSTRY MACHINE builds connected ODUMODUBLVCK's signature Okporoko sound, characterized by chaotic, laden verses and experimental percussion, portion expanding his sonic palette to encompass Afrobeats grooves, UK drill, and more. The expansive assemblage of enactment cements the rapper's presumption arsenic a genre disruptor, bridging Nigerian streets with planetary stages done unfiltered lyricism and high-stakes collaborations.
At its essence, INDUSTRY MACHINE is simply a sonic indictment of the amusement grind, wherever themes of self-mythologizing, societal commentary, and unyielding ambition collide amid midtempo beats and viral-ready hooks. ODUMODUBLVCK's gravelly transportation cuts done layers of trap-infused basslines and accepted agidigbo accents, creating a communicative arc that oscillates betwixt vulnerability and bravado, from dissecting manufacture betrayals to celebrating hard-won success. The album's accumulation prowess shines successful its genre-bending experiments, incorporating elements of highlife echoes and trap hi-hats that propel tracks into euphoric territory, each portion maintaining a distinctive borderline that feels weaponized and worldly. This improvement addresses past critiques of his delivery, refining the chaos into a cohesive unit that demands replay, positioning the task arsenic a pivotal improvement successful Nigerian rap's planetary ascent.
Standouts abound crossed the sprawling runtime, with UNAWARE featuring Pa Salieu delivering a gritty UK-Naija clash of melodic flows. At the aforesaid time, HALLELUJAH unites Jeriq, Phyno, and Tobe Nwigwe successful a triumphant, gospel-tinged banger that pulses with communal resilience. PAY ME, the pb azygous with Zlatan and Stormzy, sets a combative code with its sturdy verses and midtempo percussion, and deeper cuts similar BABY REINDEER and BANZA BOY showcase solo prowess done playful yet incisive bars. High-profile features from Davido, Wizkid, Skepta, Seun Kuti, Nasty C, Tyla, and Portable infuse prima powerfulness without overshadowing the halfway vision, turning prime moments into cross-cultural explosions.
Critics hail it arsenic an ambitious gamble that unites drill-rap ferocity with Afrobeats accessibility, praising its culture-shaping potential, adjacent arsenic immoderate enactment the polarising borderline of its chaotic verses. Available present connected each large streaming platforms, the medium invites listeners to prosecute with its authenticity and guardant momentum, solidifying ODUMODUBLVCK's trajectory arsenic a cornerstone successful African music.
Listen to INDUSTRY MACHINE here.
English (US) ·