2 weeks ago
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Vlisco, the Dutch practice marque renowned for its vibrant printed fabrics, is excited to denote the 2nd section of its campaign, “Icons Last Forever.” This 2nd signifier brings unneurotic acclaimed manner decorator and Tongoro laminitis Sarah Diouf with celebrated lensman and ocular creator Trevor Stuurman, successful a striking homage to Malian portraitist Seydou Keïta (1921–2001).
A Modern Legacy
From the 1940s done the 1960s, Keïta’s portraits transformed mundane moments into enduring icons, often featuring Vlisco fabrics arsenic symbols of pride, identity, and self-expression. His visionary attack to portraiture continues to animate modern African creatives similar Diouf and Stuurman, who reinterpret his bequest done photography, film, and manner successful Icons Last Forever.
“Vlisco has ever stood astatine the crossroads of design, colour, and storytelling,” says Perry Oosting, CEO of Vlisco Group. “With Icons Last Forever, we observe the dialog betwixt past and innovation, creating images that talk to identity, pride, and the limitless powerfulness of imagination.”
A Dialogue Across Generations
At the Alliance Française de Kaolack successful Senegal, a taste landmark and recipient of the Aga Khan Award for Architecture, Sarah Diouf and Trevor Stuurman reimagine Seydou Keïta’s iconic ocular connection done a modern lens.
For the campaign, Diouf designed each silhouette herself, reworking accepted West African forms into modern expressions utilizing Vlisco’s vibrant prints.
“My emotion communicative with Seydou Keïta started successful the aboriginal 2000s… it was a caller vibration, a caller energy,” she reflects.
Behind the lens, Stuurman brings his signature artistry, a vivid solemnisation of identity, culture, and self-expression. Renowned for creating immersive ocular worlds that honour African narratives, helium breathes caller vigor into Keïta’s timeless codes.
“Africa is nary longer waiting to beryllium seen. We are starring the way,” helium says.
Vlisco Design & Colour Today
For some Diouf and Stuurman, this collaboration is profoundly personal. Having grown up surrounded by Vlisco fabrics, Icons Last Forever feels similar a instrumentality to their roots — a originative homecoming that bridges past and present. The prints showcased beryllium to Vlisco’s latest collection, embodying the brand’s ongoing dialog betwixt practice and modernity.
“Vlisco speaks a connection that each Africans understand,” says Diouf.
“Each people tells a antithetic communicative to each person,” a...
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