Gino and Hilda Baci Unite to Celebrate Record-Breaking Feat and Future Partnership Plans

By Gabriel Olawale 

Leading culinary marque Gino, nether GBfoods Nigeria, successful collaboration with celebrated Nigerian cook Hilda Baci, held a post-record property league astatine its bureau successful Lagos to observe their caller World Record accomplishment and to outline the objectives of their increasing partnership.

The record-breaking feat, which took spot betwixt September 12 and 13, 2025, brought unneurotic implicit 20,000 radical on-site and millions of viewers online, establishing Nigeria’s Asun Jollof atom arsenic a existent awesome of creativity, resilience, and unity.  This feat has present earned Gino the spot of being Nigeria’s archetypal marque to clasp a Guinness World Record.

At a property league hosted astatine the GBFoods Nigeria bureau successful Lagos, Nigeria, the marque spotlighted its ethos of championing Nigerian cuisine and celebrating section flavours, portion besides celebrating the planetary entreaty of Jollof atom arsenic a taste export. From celebrities to dignitaries and nutrient lovers worldwide, the feat transcended nourishment and became a communicative of heritage, shared joy, and nationalist pride. 

Speaking astatine the event, Vincent Egbe, Managing Director, GBFoods Nigeria, emphasised that this milestone was a earthy continuation of Gino’s bequest of innovation.

“We are arrogant to person achieved this historical feat alongside Hilda Baci. Over a decennary ago, Gino pioneered the instauration of herb paste successful sachets, and since then, we person consistently innovated with products that sphere the authentic flavours of Nigerian cooking, including record-setting combo products similar our Gino Asun seasoning cubes and herb paste and Gino Peppered Chicken seasoning cubes and herb paste. Achieving this satellite grounds is not conscionable astir size; it reflects our ethos of serving Nigerians with originality, creativity, and pridefulness successful our culinary traditions.”

Reflecting connected the interaction of the solemnisation and what it means for Gino’s spot successful mundane Nigerian homes, Oreoluwa Atinmo, Marketing Director of GBFoods Nigeria, shared her position connected the brand’s communicative and practice saying, “This accomplishment has amplified what Gino has ever represented. For decades, Gino has been a household name, not conscionable successful Nigeria, but crossed Africa. Our products are successful astir each Nigerian kitchen, and portion galore radical instantly admit america for our herb range, this milestone has besides spotlighted our different innovations similar our Gino Asun seasoning cubes, and  Gino Peppered Chicken seasoning cubes , giving america the accidental to brushed motorboat our maxi packs for Gino enactment jollof, Gino peppered chickenhearted and Gino Asun herb pastes for bulk cooking. More than anything, this grounds reinforces what Gino stands for: excellence, quality, and continuous innovation successful bringing authentic section flavours to families everywhere.”

Giving a heartfelt relationship connected however Nigerian nutrient is profoundly tied to memory, cult...