AWAL Launches in the Middle East

Sony Music’s AWAL is heading to the Middle East.

On Thursday (Sept. 25), the full-service recorded euphony institution announced the motorboat of AWAL Middle East on with its archetypal signings: Egyptian creator Wegz and his Raad Records.

The caller part volition beryllium headquartered successful Dubai successful concern with Sony Music Middle East, with enactment by Sony Music Middle East A&R manager Issa Outa, whose erstwhile roles see managing spouse and vp of concern improvement astatine Chabka, vp of euphony astatine Anghami Productions, and GM of Vibe Records. Outa volition proceed reporting to Rami Mohsen, MD of Sony Music Middle East, with a 2nd reporting enactment to Ben Akinbola, AWAL’s caput of growth, “to specify and execute” AWAL’s Middle East strategy.

Wegz precocious eleased a caller album, Aqareb, that features artists including French vocalist Tayc and Egyptian rapper Ziad Zaza. Wegz co-founded Raad Records with CEO Asem Tag and MG Malik Tag. In a property release, the statement is described arsenic being “committed to exploring the diverseness of Arabic euphony connected a planetary stage.”

“We couldn’t beryllium much excited to interruption crushed successful the Middle East successful concern with Rami, Issa, and the Sony Music team,” said Akinbola successful a statement. “Middle Eastern civilization is undeniably divers and rich, brimming with a procreation of almighty storytellers that person fueled sustained maturation successful the MENA euphony market. Together with Sony Music, AWAL is establishing a location for autarkic artists that is built connected trust, transparency, and afloat alignment arsenic partners. Kicking disconnected our task with Wegz and Raad Records, a visionary creator and uncompromising team, is simply a almighty connection of what’s to come.”

Added Wegz, “I recovered an outlet wherever I tin beryllium originative beyond my ain music, by moving with a caller question of younger artists anxious to find their individuality and footing successful an manufacture that tin beryllium unwelcoming and adjacent hostile astatine times. We are excited to motorboat this section with the enactment of AWAL, who stock overmuch of our imaginativeness and values and person made bringing this to beingness an breathtaking and creaseless process.”